Tourism businesses depend on multiple influences from their immediate environment and various other contexts. There are probably a few other industries that have to consider so many different contexts and influencing factors. Data about these influences is needed for successful management.
For the benefit of tourism, we want to continuously increase the number of records in the directory of this website: What influencing factors do we have in mind?
- The situation in tourists’ countries and regions of origin: Exchange rates, economic developments or crises and holiday calendars influence tourist flows from a country or region.
- Dependencies on complimentary services in the destination: Tourists are attracted by the landscape/nature, by culture, by events, by mountain ropeways and much more. Once tourists are in a destination, the local experience is also dependent on other local businesses because single tourism businesses that serve entire service chains in the sense of cruise ships are a very rare exception in Switzerland. Frequencies and visitor flows can make statements about attraction points and increasingly popular services.
- Locally, tourists also need infrastructure for a sufficiently high density of experiences. This infrastructure increasingly includes available online information about up-to-date routes, points of interest throughout the destination with their opening hours and reservation function as well as weather services.
- Influence by others: Potential tourists get hooked on opinions and pictures from other tourists as they give reviews and post on social media (pictures). Monitoring developments in this sense can help to recognize trends early.
- Politicians and citizens want to know what the effects of tourism are on the environment or on the economic development of the region. There will be data sources for this purpose too.
The aim of this website is primarily to provide a comprehensive, well-structured tourism data directory as the basis for a national tourism data infrastructure. We have decided to proceed step by step and start with nationally available data sources on tourism. It is clear that we take into account data protection principles and, for example, in the case of frequency data, only list data sources that publish aggregated data.