Tourism Data Categories

What types of tourism data are there?

Data has become a driving force in almost every industry, and tourism is no exception. In today’s digital age, the tourism sector generates vast amounts of data from a variety of sources, including transactions, tourism offers and the tourism environment. Explore the most important categories of data in tourism and their sources


Points of IntErest (POIs) and Routes

Information about specific point locations that tourists may find useful or interesting, including their geographical coordinations and accessibility. 

Search and Web Traffic Data

Information on websites and their number of visitors, users, clicks, duration of the visits, and the trends derived from all of this information.

Research and Consulting

Analysis and forecasts prepared by the research institutions, consulting companies, industry associations. 

Transaction Data

Data about transaction made, including reservations, current occupancy rates, sold services, payments. 

Traffic AND Mobility Data

Data about the traffic at airports, railway stations, tourism destinations. Information about number of visitors in selected places.  

Tourist-related data

Data refering to the tourists, for example data from CRM systems, communication data, mobility data. 

Tourism Environment Data

Data on tourism environment understood as external factors influencing tourism, e.g. weather, climate, holiday calendar, condition of infrastructure. 

Tourism Offer Data

Information about the tourism offerings, including opening hours, availaibility, prices, description, pictures and videos.

User-Generated Content

Content created and shared online by the customers, tourists in form of text, videos, images, reviews. 

This website was created as part of Resilient Tourism Project (Suproject 1: - National Data Infrastructure for Tourism).  Resilient Tourism is one of 15 flagship projects approved and supported by the Innosuisse- Swiss Innovation Agency. Flagship projects are systemic and transdisciplinary innovations that are central to current and future economic and social challenges in Switzerland.