Tourism Data Category


Tourist-related data, also known as personal data, refers to any information that can directly or indirectly identify a specific individual. This can include a person’s name, address, date of birth, email address, or any other data that can be used to distinguish one person from another. Companies collect personal data about clients in CRM systems and a lot of data is saved on personal devices.

Customer Relationship Management (CRM) Data

Companies store information about customers and their transactions in a CRM system, but these data points are closed data and, therefore, never available to the public for privacy reasons.

Communication Data

Personal communication data refers to any information that is exchanged between individuals or groups, including conversations, text messages, emails, and social media posts. This data can contain sensitive information and therefore is also not available to the public.

Mobility Data

People move around and this data can be useful for various analyses and use cases, such as visitor flow analysis or network analysis, but also for visitor guidance, resource management and visitor information. Some of this mobility data is available for purchase as it is tracked by businesses, others are private data and only available to individuals. Some data sources are linked below:

Mobile Phone Data

Swisscom Mobility Insights are data points provided by the mobile phone provider Swisscom, which show visitor flows based on SIM cards.

Panel Data

Most panels of market research institutions contain additional demographic information. For example, the panel of LINK or the Footprint Panel of Intervista, which moreover contains geospatial data.

Sports Data

Mobile phones and smart watches allow us to track every activity we take. With some apps, the data can be accessed via an API. For example, the Strava API gives access to millions of activities tracked by athletes all over the world. Other tracking apps where the personal data can be downloaded are komoot or Garmin Connect.

Geospatial Data

Geospatial data can be exported from navigation systems or other devices which collect GPS coordinates. To mention some GPS-based data providers: Tomtom, GoogleMaps, OSM

Data Source missing?

Do you know other important tourism-related data sources which are not mentioned above. Inputs about further data sources are welcome. Please contact us.

This website was created as part of Resilient Tourism Project (Suproject 1: - National Data Infrastructure for Tourism).  Resilient Tourism is one of 15 flagship projects approved and supported by the Innosuisse- Swiss Innovation Agency. Flagship projects are systemic and transdisciplinary innovations that are central to current and future economic and social challenges in Switzerland.